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This domain bicboats.com states the following, "With all Boats, Kayaks and Stand Up Paddle Boards." Our analyzers observed that the website stated " Stand Up Paddle Boards SUP." The Website also stated " Welcome to Bic Boats Direct. The UKs Premier Supplier of Bic Boats, Kayaks and Stand Up Paddle Boards. Used for fishing, as tenders or just for fun, the Sportyak 213. Are more stable, more durable and lighter than the classical dinghies. More than 100 000 BIC boats have so far been manufactured and they have become a standard feature in the yachting world. Choose from 12 different Kayak." The website's header had Bic Boats as the most important keyword. It was followed by Bic 245, Bic Sportyak 213, and Bic Kayak which isn't as highly ranked as Bic Boats. The next words the site used was Bic SUP. Bic Inflatable Kayak was also included but will not be seen by web crawlers.